FLY LONG-HAUL

To stronger align our ultra running footwear range we have decided to change the name of the TERRAULTRA G 270. As of March 1st, 2022, it will be called the TRAILFLY G 270.

The multi award-winning shoe remains the same throughout its entire design, except for the name.

To celebrate, we’re launching the TRAILFLY G 270 in three brand new colourways – blue/nectar, pine/mint and red/burgundy/orange.

Changing the name allows us to create one, easy-to-understand TRAILFLY franchise. It will contain our two ultra running shoes that are designed specifically for hard-packed trails – the TRAILFLY G 270 and TRAILFLY ULTRA G 300 MAX.

And while they will now share the TRAILFLY name, the 270 and 300 will continue to offer trail runners two very different long-distance options.

TRAILFLY G 270 – For speed-focused long runs, with an optimally cushioned foam and snappy, responsive ride.

TRAILFLY ULTRA G 300 MAX – For endurance-focused long runs, with a deep cushioned foam and propulsive ride.

Both shoes feature our pioneering G-GRIP rubber outsoles for the world’s toughest grip. The 300 also boasts our latest innovations – G-FLY foam for longer-lasting energy return and a clever ADAPTER-FLEX groove that enhances underfoot agility.

The rubber and foam are both enhanced with Graphene, the world’s strongest material, and one which following its discovery led scientists at The University of Manchester to win the Nobel Prize in Physics. We worked with the same university to develop both these world-first technologies.

The TERRAULTRA G 270 was launched in July 2020. Weeks later they were on the feet of ultra runner Damian Hall to set a then record time for the 268-mile Pennine Way trail along the backbone of England. The shoe went on to win four ‘Trail Running Shoe of the Year’ awards in 2020 – two from the UK (Runner’s World & Women’s Running) and two from the US (Believe In The Run and Road Trail Run).

The TRAILFLY ULTRA G 300 MAX was launched in March last year. It too has won many awards, for 2021, including ‘Trail Running Shoe of the Year’ from Runner’s World UK and ‘Innovation of the Year’ from Trail Running.

Other differences between the two shoes include a bigger drop (heel to toe differential) and greater stack height in the 300 to give more underfoot comfort. The 270 is lighter at 270g (vs 300g), while both have our widest toe box offering, 4mm deep outsole lugs and a spring-loaded BOOMERANG footbed. The 270’s cushioned foam is our bouncy POWERFLOW MAX.

Remaining shoes bearing the name TERRAULTRA G 270 will continue to be on sale for a short time while stocks last.