THE MUD RUNNING SHOE WITH THE WORLD’S TOUGHEST GRIP
PRESS RELEASE (Friday 11th January, 2019)
British-born brand inov-8 have launched the ultimate shoe for running through mud.
The new MUDCLAW G 260 is the first-ever shoe in this category to utilise graphene – the planet’s strongest material.
200 times stronger than steel, graphene has been infused into the rubber outsoles, making the studs stronger, more elastic and harder wearing.
inov-8 Product & Marketing Director Michael Price said: “The rubber studs look more like claws or fangs. Through extensive testing we have found that these new shaped studs give the best possible traction when running or obstacle racing over muddy terrain and, unlike racing spikes, also provide underfoot comfort on harder ground.
“By adding wonder-material graphene to the rubber it makes the studs 50% stronger, 50% more elastic and 50% harder wearing – statistics scientifically proven by graphene experts at The University of Manchester, whom we have collaborated with on this project.
“Since 2003 we have carved out a worldwide reputation for designing off-road running shoes with the best grip. Now, by pooling all our expertise and learnings from those last 16 years, we have taken it to a new level, delivering footwear with the world’s toughest grip.”
The revolutionary shoes, which will benefit both trail and fell runners as well as obstacle course racers, orienteers and cross-country athletes, all whom regularly run or compete in muddy conditions, are on sale now priced at £140 from www.inov-8.com
Amongst the athletes to have rigorously tested the MUDCLAW G 260 is international Great Britain mountain runner Ben Mounsey. The 37-year-old has been wearing a prototype pair of the shoes for several months and has clocked up more than 1,100 miles in them. During that time inov-8 have also worked to further improve other elements of the shoe, including the durability of the upper materials.
Mounsey, an inov-8 ambassador, said: “I’ve been blown away by these shoes. I’ve never got such good mileage out of a pair of running shoes. The grip when running over soft and muddy ground is the best I’ve ever known.”
inov-8 first used graphene in their TERRAULTRA G 260 shoe – an award-winning product launched last summer for runners who train and race over hard ground trails. The brand also sells graphene grip footwear specific for hikers and crossfitters.
Graphene is produced from graphite, which was first mined in the Lake District fells of Northern England more than 450 years ago. inov-8 too was forged in the same fells, with the brand now trading in 68 countries worldwide.
The scientists who first isolated graphene from graphite were awarded the Nobel Prize in 2010. Building on their revolutionary work, a team of over 300 staff at The University of Manchester has pioneered projects into graphene-enhanced prototypes, from sports cars and medical devices to aeroplanes and now sports footwear.
Dr Aravind Vijayaraghavan, Reader in Nanomaterials at The University of Manchester, said: “This is just the start. Graphene is a such a versatile material and its potential really is limitless.”
Want to interview those quoted in the press release? Request a pair of MUDCLAW G 260 for test & review? Need more images? Require further information?
Please don’t hesitate to contact:
The University of Manchester (graphene): firstname.lastname@example.org +44 (0)161 2750134