72 miles, 18,000ft of ascent and 31 summits. inov-8 ambassador Damian Hall had to push hard to set a new record of 14hrs 13mins for the South Wales Traverse, shaving just 5 minutes off the previous best time.

Our toughest-ever boot with Graphene, the world's strongest material, and ceramic technology tough enough to be used on the International Space Station.

We spoke to inov-8 Design Manager Graham Jordison to find out how to exploit all this toughness and still design a boot that remains light, flexible and agile.

Ultra runner Kristian Morgan has run the 630-mile South West Coast Path, the UK’s longest National Trail, in a new record time of 10 days, 12 hours a d 6 minutes.

We caught up with Kristian, and previous record-holder Damian Hall, to find out more.

A round-up of all the action at the 2020 CrossFit Games where inov-8 training athletes Dani Speegle, Sam Briggs and Jamie Simmonds put on superb performances and truly 'left it all out on the CrossFit floor.'

A trip down memory lane. Discover the Top 10 Moments from the CrossFit Games over the years - from split-second wins, to crazy events and cameramen outsprinting even the best competitors.

On Monday 24 August 2020, fast-hiker and inov-8 ambassador James Forrest set off on a huge self-supported challenge, going solo in an attempt to summit all 214 English Lake District Wainwrights peaks in one continuous round.

James, who carried all his kit and camping equipment throughout, completed the epic 328-mile expedition in a mere 14 days and 11 hours.

inov-8 ambassador Dani Speegle recently won NBC's The Titan Games - a sports reality series hosted by Dwayne 'The Rock' Johnson.

We caught up with her to find out more about the show, how she prepared for the competition and more...

Can you imagine fast-hiking, solo and unsupported, across a remote mountain range? Well, that is just what adventurer Jenny Tough has done... and even more impressive is that she is doing this on every continent!

Ever wondered what goes into designing and making a new inov-8 shoe? Go behind the scenes of the new TERRAULTRA G 270 trail running shoe with our senior footwear designer.

At 6am, Wednesday July 22, ultra runner Damian Hall set out to break the record for the fastest completion of the 268-mile Pennine Way. Great Britain’s oldest – and arguably toughest – National Trail, incorporates around 37,000ft of gruelling ascent.

Are you keen to start CrossFit but not sure how? Read our top-5 tips for taking on your first CrossFit class.

Looking to improve your ability to tackle those lung-bursting ascents or quad-trembling descents? Our essential tips for running up and down hills will help you do just that!

The CrossFit games veteran and Wodapalooza Fitness-Festival 2020 team winner gives us an insight into his training, nutrition and much more.

Damian Hall (1st UTMR 2019, 5th UTMB 2018) shares his top mental tips for tackling some of the world's most brutal ultramarathons

In uncertain times, focus on the things you can control.

Read our top tips on staying active, keeping discipline in your sessions and getting your home workouts done.

Did you know that the X in X-TALON is actually pronounced ‘cross’?... and that the numbers in the names of our shoes represent their weight?

There seems to be a myth that all inov-8 shoes are narrow fitting. This is simply not true. Across all our categories, we have a variety of different fit options best suited to each activity and catering for all shapes of feet.

Top ultra-runner & coach Damian Hall (1st Ultra Tour Monte Rosa, 5th UTMB) shares his top 9 core strengthening exercises that you can do in the comfort of your own home.

We’ve teamed up with our friends at We Dominate Nutrition to bring you the latest nutritional advice - focussing on immune-boosting foods, designed to help you stay well-nourished and strong.

Stuck at home, self-isolating or just keen to keep on top of your training indoors - sign up to get a free home workout plan delivered to your inbox for 30 days.

We bring you five workout videos that runners of all abilities can do at home. Each workout is less than 30 minutes long and is perfect for improving your running form, technique and strength.