inov-8 turns black Friday green.

INOV-8 TURNS BLACK FRIDAY GREEN

PRESS RELEASE (Thursday 20th November, 2020)

inov-8 has put a green twist on this year’s Black Friday by promising to donate 5% of all sales towards planting trees.

The Lake District based brand – who specialise in running, hiking and fitness gear – have teamed up with Cumbria Wildlife Trust, a local voluntary organisation devoted to the conservation of wildlife and wild places in the county.

The money donated will be spent on the trust’s carbon reduction projects, which include planting trees and restoring peatbogs.

Michelle Waller, Senior Development Officer for Cumbria Wildlife Trust, said: “Planting trees and restoring peatbogs are our best weapon against climate change because they lock away harmful carbon dioxide, so that it doesn’t leak back into the atmosphere.

“Healthy peatlands full of bogs are actually the UK’s largest carbon store – they lock away 28.5 million tonnes of CO2 in the Lake District alone.

“The money received from inov-8 customers’ Green Friday purchases will help us maintain these special peatlands, plant more trees, and keep carbon locked away.”

inov-8 COO Michael Price added: “We need to get a grip on climate change together. The stark truth is there is no Planet B, only Planet A, so we must all play our part to protect it.

“We’re delighted to be teaming up with the Cumbria Wildlife Trust and hope a successful Green Friday sales period will result in us making a significant donation in support of their fantastic work.

“As a brand, we have put sustainability at the heart of everything we do and will continue to look for new, innovative ways to play our part.”

inov-8’s Green Friday sale starts today (Friday November 20th) and features items – including shoes, clothing and bags – at up to 70% off. Go to www.inov-8.com/green-friday

Find out more about how Cumbria Wildlife Trust is protecting the wildlife and wild places of Cumbria at www.cumbriawildlifetrust.org.uk

-ENDS-

CONTACTS:

inov-8: leeprocter@inov-8.com

Cumbria Wildlife Trust: rosew@cumbriawildlifetrust.org.uk or charlotter@cumbriawildlifetrust.org.uk

NOTES TO EDITORS:

inov-8 was forged in the fells and mountains of the Lake District in 2003. It is a footwear, clothing and equipment brand for committed trail and off-road runners, adventure-seeking hikers and fitness athletes who push boundaries and stretch limits.

The brand is renowned globally for designing shoes with the best grip and in 2018 became the first-ever to use Graphene – the world’s strongest material – in the rubber outsoles of its footwear.

Cumbria Wildlife Trust is the only voluntary organisation devoted solely to the conservation of the wildlife and wild places of Cumbria. The Trust stands up for wildlife, creates wildlife havens, and seeks to raise environmental awareness.

Formed in 1962, the Trust cares for over 38 nature reserves you can visit, campaigns for the protection of endangered habitats and species such as limestone pavements and red squirrels, and works with adults and children to discover the importance of the natural world.

Cumbria Wildlife Trust is part of a UK-wide grassroots movement of 46 Wildlife Trust charities, with more than 850,000 members and 38,000 volunteers.