INOV8 SUPPORTS FINNISH ORIENTEERING TEAM AIMING TO BE BEST IN THE WORLD

We are proud to be the new official orienteering shoes supplier of the Finnish National Orienteering Team.

A four-year deal (2022-2025) has been agreed and we’re backing the team go all the way to the top of this super-competitive international sport.

Finland has a long tradition of success in orienteering events. Lately however, while the Finnish National Orienteering Team has placed near the top in results, this is not as often as in the past.

All this is set to change with a sharp focus now being placed on the three years building up to the World Orienteering Championships in Finland in 2025.

“The goal of the Finnish team is to be number one in the world in the home championships at Kuopio,” says the man who stands behind the wheel of change, Thierry Gueorgiou (FRA), the Finnish national team head coach. 

“It means that only the best is good enough for us and there are no compromises. In every single detail we need to try to do better than last time – better than ever before. Better training, food, shoes, everything should be maximized.

“The ultimate goal for all national team athletes is to reach the finish line with full speed, no mistakes.”

Thierry knows what he is talking about. He is a fourteen times world champion and is known worldwide by the nickname “King of orienteering”.

Thierry has been successful, not only as an athlete but also as the coach of the Swedish National Orienteering Team, with great results between 2017-2021.

“The running movement starts at the hips, but the feet need grip, a firm sole, comfort and lightness. Co-operation with INOV8 is one of the keys to success that makes the Finnish team better and eventually the best in 2025.

“Together – INOV8 and the Finnish National Orienteering team are on the way to the top of the world!”

INOV8 Marketing Manager for Scandinavia Britta Sendlhofer added: “We’re delighted to be supporting the Finnish National Orienteering team, who are fully focused on reaching the very top. To do so they need the best in lightweight footwear that grips to all the tricky terrains, allowing them to run fast with full confidence. They will wear shoes from our OROC and X-TALON ranges, the former having spikes on the outsole and the latter featuring aggressive rubber studs.”

 

*Learn more about our innovative range of orienteering shoes which feature world-first Twin-Spike technology.