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April 17, 2018 Comments (0) All Posts, Product Insights

The Lifting Paradox: The Birth of the FASTLIFT Family

Crossfit enthusiasts around the world are divided over lifting shoes. Some see them as welcome tools to boost athletes’ max lifts, others however see them as a nuisance. They argue that since weightlifting shoes can’t be used in workouts with non-weightlifting movements they distract from the adaptiveness at the centre of the sport. We set out to create a shoe that could please both camps…

The FASTLIFT family was born out of a need for a robust weightlifting shoe with a raised and rigid heel that could handle plyometric movements like box-jumps or double-unders. The shoe would have to be light but strong, stable yet responsive, and have excellent power transfer but also the flexibility to move with the foot.  

It seemed like a paradox: a shoe that was both flexible and rigid. Keeping true to our namesake and working with athletes however, we came up with a solution: a lightweight lifter with a flexible forefoot and a rigid heel.

The original FASTLIFT set a new precedent for lifting shoes in the functional fitness space; far lighter than purist weightlifting shoes and with a dextrous forefoot, it could be used for both max attempts and metabolic workouts.


Taking influence from both motor design and the natural world, we utilized an exoskeleton like construction around the heel of the shoe to provide a rigid and strong structure at minimal weight.  The design of the EXTERNAL HEEL CAGE and POWER-TRUSS on the heel of the shoe however allowed us to also integrate it into an outsole that was far more flexible in the toe area.

The same META-FLEX technology that appears in our versatile F-LITE family also features in the FASTLIFT models. The insert gives the toe portion of the shoe an elastic like response, making the toe of the shoe flexible for the likes of jumping and skipping.

The original FASTLIFT 335 used a lightweight lace and single strap to maintain connection while wearing the shoe. The latest incarnation of the FASTLIFT family, the FASTLIFT BOA 400, however, employs a BOA wire dial lock to provide fine adjustability.


This system not only allows minute adjustability but also allows you to quickly change the feel of the shoe mid-workout. Transitioning from a heavy-lift to a movement that needs more movement in the foot, athletes can quickly loosen the BOA system using the quick-release and dial without having to re-lace the shoe.

Make no mistake however the FASTLIFT family are not franken-shoes, somewhere between a lifter and a trainer – they are thoroughbreds in a category of their own.

Specialist olympic lifting shoes were shoehorned (pardon the pun) into a functional fitness world in need of footwear that let athletes go heavy. They they were imperfect – being clunky, heavy and rigid. The likes of the FASTLIFT dynasty remove the need for these outsiders to be jammed into our sport, FASTLIFT models are in their own category, specific for the needs of cross-training.

The FASTLIFT family are a new pedigree in functional fitness footwear, created for the precise needs of athletes. They’ve already changed the game in the footwear space so maybe it’s time to let them change your game out on the box floor!

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